4 Mobile Marketing Best Practices You Ought Not Miss in 2016
Just to give you a perspective as to where we are headed with this article, let’s first begin with a few mobile marketing stats that will blow your minds away.
- 73% of people always have their mobile device with them. (’15 Facebook research)
- People pick their mobile 150 to 200 times a day. (Forrester)
- 4.8 billion people will use mobile phones in 2016 globally. (Forrester Research)
- 85% of India’s digital population accesses the Internet via mobile. (LinkedIn)
- 11% of India’s Internet users live in rural areas yet represents 70% of India’s population.
The way we consume media is changing. First there was TV, radio, newspapers, emails and now there is the World Wide Web and the mobile. Brands are getting out of their comfort zone to cut through the noise to entice and connect with their audiences. From the above mentioned stats it’s evidently noticeable that mobile marketing is the undisputed leader in today’s latest marketing trend. If you are not catering to a mobile audience, trust us, you are missing out on a lot.
Here are 4 mobile marketing best practices that are ruling the charts in 2016 and you ought not miss them!
1. Email and mobile marketing go hand-in-hand.
All said and done, no matter how far we’ve come, email marketing remains at the core of a solid marketing strategy, doesn’t it? Email being a core of marketing campaigns generates a lot of revenue. Did you know that 51% of consumers check their emails on phones or tablets? However in order for them to read your emails on their phones, the content should be bang on! Here are some key elements to bear in mind:
- Subject lines should be short and decisive
- Optimize the content for a 5-second read
- The body content should be to-the-point and short
- The type size should be readable on phone
- Reduce navigation to bare minimum
- Keep images small and navigation in a single layout.
- Your call to actions and social media icons should be clickable
2. Is your website, mobile responsive?
When we say mobile responsive, it only means that the content does not change. Just that when someone looks at it from a mobile device, the content automatically adjusts itself to the device. This way, the same website content will look totally different on a mobile, tablet or a desktop. Here’s why your website should be mobile responsive:
- While most internet users access the internet from their phones, they will be able to find and view your website without much difficulty. Since they use mobile more, chances are that they stay longer on your website from their mobiles. You need to keep track of your analytics to see how many website visitors you have got from mobile devices.
- Second and one of the most important reasons – when Google says they prefer mobile responsive websites, do you still want to go against Google and not have a responsive site? Google’s digital marketing algorithm sends more organic traffic to websites that have a responsive design. It’s one of Google “recommended option”.
3. Make sure you are present on local business lists.
Because handling mobile is hassle-free, most people find businesses on business listing websites like Google Places and Yahoo! Local. It’s simple; now that most people have access to the internet 24x7, when they head out for work, finding local businesses of need is all the more simple. Make sure your physical address and contact details are clearly visible on the search website. Visitors should not have a tough time trying to find out where you are located and how to get in touch with you.
Another good idea to rank up higher is using photos and videos. Using deals and coupons help make the most of your coverage. When you keep all these things in mind and your website is mobile responsive, you make the experience flawless for searchers from beginning to end.
4. Location based geo-tagging is definitely a must.
Location based geo-targeting is one of the key elements of a good mobile marketing strategy. This way you can serve your marketing messages to your targeted audiences who are in close proximity to you. When you geo-target, you direct your messages/promotions/digital coupons/vouchers to the specific set of people and in turn persuade them to not only check you out who may consecutively end up doing business with you.
Now that we’ve showed you the top 4 mobile marketing best practices, count how many people around you who are not using their mobile phones right now? How many do you count? Love it, hate it, you can’t miss mobile marketing. If you liked what you read and want to delve further, here’s an Advanced Digital Marketing course that will help you look into the vast realms of mobile and digital marketing.