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Home > Blogs > How are Consumer Goods Companies adopting Digital Learning in the New Normal
The sudden outbreak of the novel Coronavirus (Covid 19) has left consumer goods companies with confusion and uncertainty. Traditional businesses with their reliance on brick-and-mortar model – be it the neighbourhood Kirana stores or the large-format Modern Retail stores – they are all facing challenging times and are having to re-invent the way they service their customers.
For the manufacturers and marketers, those with a strong online order-booking/ payment gateways and multiple collection modes, are those seeing an upsurge in online sales-traction. These consumer goods companies are leveraging the new opportunities to meet the sky-rocketing online demand for staples and consumables. The pandemic has not only altered consumer buying and consumption habits overnight but also dictated consumer and retail businesses to re-evaluate their operating environment. The lockdown periods and red geographies have had a devastating effect on the supply chain amongst others. The lockdown resulted in shuttered-stores, manpower-shortages and a subsequent supply-chain disruption leading to an entire reinvention of the Manufacturer to Consumer logistics chain. Big players like Britannia, Marico and many others collaborated with delivery platforms such as Swiggy, Zomato and Dunzo for direct distribution to consumers from their City warehouses. Metro Cash & Carry started direct distribution, and Big Bazaar extended its delivery reach.
Such giant disruption needed giant learning and training intervention to meet the new normal. To make sure the logistics and distribution chain understands the new processes as the new normal, Manipal ProLearn is in the process of creating self-paced remote digital learning modules for all grades of workers as well as for the partners at different points in the supply chain. Thousands of delivery executives, service staff, pickers and packers, warehousing staff, drivers require training to deal with the changing times.
With a three-fold objective, Manipal ProLearn modules emphasise on (1) supporting staff safety, (2) driving better customer experience while delivering safely and (3) enhancing product adoption through consistently winning customer trust; to ensure that consumer goods companies are ready to face the new normal. At this juncture, it is critical that Consumer Goods companies understand and drive this responsibility as being at the heart of their operations, but also need to act fast to be prepared to stimulate business continuity, profitability and chase growth.
Manipal ProLearn e-modules are focused around six training elements for focus, speed, boldness and innovation.
· Digital Onboarding: Adoption of digital learning can be fast and first experienced on the white-labelled Manipal ProLearn LMS platform without having to invest in technology, capex or IT manpower. Existing and New employees from any nook and corner of the country are getting onboarded instantly, training themselves at the pace they are comfortable, qualifying the tests of their knowledge and compliance scores, and applying this immediately in their work environment.
· Compliance/governance training: New mandates on health and safety of customers, employees and partners become part of SOPs through remote learning. Sharing of best practices, subject-matter expertise, insights and information is not just dispersed instantly but can be tracked/ monitored for completion and application.
· Retraining or upskilling: Digital reskilling and upskilling to equip and adapt employees, partners to the post pandemic ways of working. This includes animated videos, voiceovers, quizzes and polls, roleplays, static cards etc.
· Managerial training: Managing teams virtually without the informal coffee, close knit lunch or corridor chats is a skill or learning curve in itself, and these self-paced modules can be used as a ready reckoner to keep referring to for guidance.
· Job-specific skills training: As automation and digitization perform more tasks and there is massive disruption of job roles, companies have to define a whole new set of roles and responsibilities, and this requires training mandates to be delivered to drive the new normal through a wide range of skill- building programs that are cost-effective as well as quickly understood and applied.
· Just-in-time training: Acquired from Toyota's famous lean manufacturing manifesto, just in time training was mostly niche so far as employees were slotted into specific roles and functions. But multi-skilling and flexibility in roles is going mainstream now. Organisations need just-in-time online learning to offer required training to all kinds of employees, partners and sometimes even to the customers to increase process-adherence and safety, as well as prepare them for the new normal.
For more on Manipal ProLearn self-paced Training Content for the New Normal, please reach out to Sanjeev.email@example.com