Digital Marketing Professional Program
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CertificationGet certified by Manipal ProLearn.
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Mentoring Session by Marketing Gurus1-to-1 mentoring session with marketing gurus from Amazon, Facebook, Google etc.
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Learn about Google AdsLearn all about the latest Google Ads platform from Manipal ProLearn
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Salary PackagesAn experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.

Scope and expectations from the course
Marketing in the digital world
Integrated marketing - The Phygital
Global trends in Digital Marketing
Digital channels - Paid, Owned and Earned
Fundamentals on the primary asset - your website
Careers in digital marketing
Skill development in digital marketing

What are websites, microsites and landing pages
Important things to consider before you set up website-domain and server
Content Management Systems and their roles
Understanding the structure and navigation of websites
Principles of good user experience and user interface
Creating great web copy
Setting up your WordPress site
WordPress plugins that you can use
Converting your WordPress site to an e-commerce site
Website do’s and don’ts

Understanding Pay-per-click Advertisement
Significance and evolution of Google Ads in PPC
Bing Ads vs Google Ads- overview
Google Google Ads Certification Exam - Overview, Benefits and Preparation
Google Ad Networks
Different Ad Formats
Keywords - significance and planning
Using Keyword Planner and other tools
Keyword matches and their usage
Campaign Structure and Organisation
Quality, Rank and Relevance of Ads
Bidding and budget
Targeting Setting
Extensions and their usage
Ad policies and approvals
Metrics
Conversion Tracking
Campaign Optimisation

Keywords - planning, matching and combination
