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Digital Marketing Professional Program
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Overview
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CertificationGet certified by Manipal ProLearn.
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Mentoring Session by Marketing Gurus1-to-1 mentoring session with marketing gurus from Amazon, Facebook, Google etc.
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Learn about Google AdsLearn all about the latest Google Ads platform from Manipal ProLearn
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Salary PackagesAn experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
Certification
Get certified by Manipal ProLearn.
Mentoring Session by Marketing Gurus
1-to-1 mentoring session with marketing gurus from Amazon, Facebook, Google etc.
Learn about Google Ads
Learn all about the latest Google Ads platform from Manipal ProLearn
Salary Packages
An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
About Course
What skills you learn
After completing the digital marketing certification by Manipal ProLearn, you’ll be considered as a strong and competent Digital Marketing professional. This digital marketing training will help you to:
- Understand the digital landscape and building a case to leverage online channels
- Strategize, implement and optimise online campaigns successfully
- Learn Online Advertising, AdWords Campaign management and Campaign Basics across search, display, mobile, video and online shopping and clear the Google Ads (Adwords) certification program
- Create online brand building initiatives that work
- Create primary assets - websites and microsites to work for your business
- Driving organic traffic through Search Engine Optimisation and capturing the right intent
- Using social media to promote content and engage with your brands across the key platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat
- Develop a multi-channel strategy using search, social, PPC, email and programmatic buying that deliver on organization marketing objectives
- Driving traffic, engagement and conversion using content marketing inbound strategies
- Apply relevant tools and concepts to execute, measure and monitor an annual online marketing plan, and use web analytics to drive actionable improvements with a focus on Google Analytics
- Integrate new digital marketing techniques into your strategic marketing plan
Who Should Attend this course
Are you a recent graduate who is looking to build a successful career in the field of digital marketing? Or maybe you’re a marketing professional who wants to work as a digital marketing specialist in a big corporate or a fast-growing start up.
Management/Engineering graduates seeking opportunities in marketing
Marketers who want to enhance their digital marketing skills
Entrepreneurs who want to expand their business online
Are you a recent graduate who is looking to build a successful career in the field of digital marketing? Or maybe you’re a marketing professional who wants to work as a digital marketing specialist in a big corporate or a fast-growing start up. | Management/Engineering graduates seeking opportunities in marketing |
Marketers who want to enhance their digital marketing skills | Entrepreneurs who want to expand their business online |
Key Features
Live Projects & Simulations
Practise the concepts learnt with the help of real-time simulated exercises and live projects.
Comprehensive Course Curriculum
The course in digital marketing is explained through videos, case studies, reading material, live webinars and real-time simulations.
1-1 Discussions with Marketing Gurus
Interact with Amazon, Facebook, Google and the like on your career in digital marketing
Request a Call Back
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Course Curriculum
1.1 Introduction to Digital Marketing
Scope and expectations from the course
Marketing in the digital world
Integrated marketing - The Phygital
Global trends in Digital Marketing
Digital channels - Paid, Owned and Earned
Fundamentals on the primary asset - your website
Careers in digital marketing
Skill development in digital marketing
1.2 Creation of Website, Microsite
What are websites, microsites and landing pages
Important things to consider before you set up website-domain and server
Content Management Systems and their roles
Understanding the structure and navigation of websites
Principles of good user experience and user interface
Creating great web copy
Setting up your WordPress site
WordPress plugins that you can use
Converting your WordPress site to an e-commerce site
Website do’s and don’ts
1.3 Fundamentals of Google Ads
Understanding Pay-per-click Advertisement
Significance and evolution of Google Ads in PPC
Bing Ads vs Google Ads- overview
Google Google Ads Certification Exam - Overview, Benefits and Preparation
Google Ad Networks
Different Ad Formats
Keywords - significance and planning
Using Keyword Planner and other tools
Keyword matches and their usage
Campaign Structure and Organisation
Quality, Rank and Relevance of Ads
Bidding and budget
Targeting Setting
Extensions and their usage
Ad policies and approvals
Metrics
Conversion Tracking
Campaign Optimisation
1.4 Search Advertising & Google Ads Tools (2 parts)
Keywords - planning, matching and combination
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