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Digital Marketing Professional Program

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Overview
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    Certification
    Get certified by Manipal ProLearn.
  • manipal overview icon
    Mentoring Session by Marketing Gurus
    1-to-1 mentoring session with marketing gurus from Amazon, Facebook, Google etc.
  • manipal overview icon
    Learn about Google Ads
    Learn all about the latest Google Ads platform from Manipal ProLearn
  • manipal overview icon
    Salary Packages
    An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
manipal overview icon
Certification
Get certified by Manipal ProLearn.
manipal overview icon
Mentoring Session by Marketing Gurus
1-to-1 mentoring session with marketing gurus from Amazon, Facebook, Google etc.
manipal overview icon
Learn about Google Ads
Learn all about the latest Google Ads platform from Manipal ProLearn
manipal overview icon
Salary Packages
An experienced Digital Marketer earns an average salary of ₹7.2 lakhs per year.
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Course Curriculum
1.1 Introduction to Digital Marketing
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Scope and expectations from the course
Marketing in the digital world
Integrated marketing - The Phygital
Global trends in Digital Marketing
Digital channels - Paid, Owned and Earned
Fundamentals on the primary asset - your website
Careers in digital marketing
Skill development in digital marketing

1.2 Creation of Website, Microsite
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What are websites, microsites and landing pages
Important things to consider before you set up website-domain and server
Content Management Systems and their roles
Understanding the structure and navigation of websites
Principles of good user experience and user interface
Creating great web copy
Setting up your WordPress site
WordPress plugins that you can use
Converting your WordPress site to an e-commerce site
Website do’s and don’ts

1.3 Fundamentals of Google Ads
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Understanding Pay-per-click Advertisement
Significance and evolution of Google Ads in PPC
Bing Ads vs Google Ads- overview
Google Google Ads Certification Exam - Overview, Benefits and Preparation
Google Ad Networks
Different Ad Formats
Keywords - significance and planning
Using Keyword Planner and other tools
Keyword matches and their usage
Campaign Structure and Organisation
Quality, Rank and Relevance of Ads
Bidding and budget
Targeting Setting
Extensions and their usage
Ad policies and approvals
Metrics
Conversion Tracking
Campaign Optimisation

1.4 Search Advertising & Google Ads Tools (2 parts)
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Keywords - planning, matching and combination

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