Manipal ProLearn brings first of its kind stimulation program in India.
Digital marketing to create 1.5 lakh jobs by 2016 and salary packages of a professional varies between 5-20 lakhs INR per annum.
Find job opportunities as Online Marketing Manager, Digital Marketing Managers, Social Media Managers etc.
Clearly identify digital marketing strategies that work and don’t work without having to spend any real money on running campaigns.
Get access to 10 levels of a gaming experience worth $50,000 (virtual money) to create and test the performance of your ads.
Impress potential employers with your practical experience in running ROI driven campaigns before even starting your digital marketing job.
Get an industry-wide recognized certification in Digital Marketing by Manipal ProLearn.
Manage and build a brand online with a certificate course in digital marketing.
Who Should Attend
- Aspiring Digital Marketing experts
- Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
- Students who want to start a career in digital marketing
- Mid-level digital marketing managers/professionals who want to take their career to next level.
Upon completion of this course students will be able to -
- Identify digital marketing strategies that have the potential to win.
- Run digital marketing campaigns under stringent budgets.
- Knowledge on a wide variety online marketing techniques.
- Ability to run online search and display campaigns.
- Techniques to improve page rankings on search, set up and manage social media page accounts.
- Ability to manage and build a brand online.
- Introduction to Online SearchUnderstand how Search Engines WorkUnderstand Google Page RankIntroduction to Search Engines OptimisationHow to build an Accessible site?Keyword Research and OptimisationLink Building StrategiesUseful tools for SEOThe past, present and future of SEO
- Introduction to Internet and Search Engine Marketing.Getting started with Google AdwordsAdwords Account StructureNavigating in Google AdwordsWorking with keywordsCreating Ads in Google WordsCreating and Managing your First Ad CampaignAdwords Reporting and Account Performance Reports
- Beginners Guide to the World of SMMWhy Social Media?Getting Started with Social MediaBuilding relationships via FacebookBuilding relationships via TwitterBuilding relationships via LinkedINMarketing with YouTubeHandling Positive and Negative CommentsSocial Media Content Base CreationWho is Doing it Right?
- Analytics 101Web Analytics and Intelligence ToolsBasics Metrics DemystifiedIntroduction to Google AnalyticsGoals and Actionable InsightsData ManagementSocial Media AnalyticsSocial Media Goals and KPI’sTools for Social Media Analytics
- What is ORM?Need and Benefits of ORMCase StudiesGetting started with ORMBuilding it right and tools required
Digital marketing is one industry that was virtually non-existent 5 years back but has gained immense momentum in the last 2 years. As per latest surveys, the average salary for a digital marketing expert is around INR 4,40,000 and maximum slabs could be upward of INR 25,00,000. With more and more of world population going online, it can be safely assumed that the prospects of digital marketing as a career is bound to increase.
The highlight of Digital Marketing program is its dynamic course curriculum and exhaustive practice simulations which gives a hands-on experience on some of the tools that is required by a Digital Marketing Expert. During the course of the program a complete hands-on training is given to learners by industry experts.
Yes, and we pride ourselves for that. It is true that the trends of digital marketing keeps evolving from time to time and this is the precise reason that we hire the best industry experts who will keep you abreast with the latest developments in the world of digital marketing. Hence, we update the course content twice in a year.
Yes, very much. More and more companies are looking for people who have experience in traditional marketing along with knowledge of digital marketing.
The duration of the course is 90 days. You just need to spend 1 hour each day for 90 days to learn Digital Marketing and become a successful Digital Marketer.
Simulator is an online tool which allows the students to learn the principles of online advertising through real-world scenarios in a simulated environment. You will get virtual money to build e-mail campaigns and paid search campaigns to identify digital marketing strategies that work and don’t work without having to spend any real money on running campaigns. Learners will get access to 10 levels of a gaming experience worth $50,000 (virtual money) to create and test the performance of their ads.
The price mentioned on the page is inclusive of all taxes and you do not have to pay anything over and above that.
This is an online program, available in 2 modes – Online as well as Instructor-Led.
In the online mode, learning is self-paced, meaning learners have to learn about the course on their own using the study materials provided to them after registration. In the Instructor-led version, learners will be provided assistance of faculty who will take them through the course via live webinars.
Unlike online version where you have to learn the program on your own, the instructor led version is much better as it has provision of live webinars and a dedicated faculty who will walk you through the course and also address your queries, if any, during the webinars. You can also chat with them to resolve doubts.
No. Online and instructor-led are the only options available for this program.
The exams window is activated 1 month after the course purchase. You will get 3 attempts to clear the certification. Please note that there should be a minimum gap of 7 days between each attempt. The exam attempts should be made within the remaining time of 2 months course access.
Yes. There is. Even after clearing the assessment in the first attempt, you can go for the remaining 2 attempts. The best grade among the 3 assessments will be considered as the final grade for certification.
Not at all. The exam fee is included in the fee. You will not be charged anything extra for it.
You need to score minimum 50% to become eligible for the certificate.
No worries at all. If you are not able to pass the exam in first attempt, you will get two more attempts and we will not charge you a single rupee for it. Please note that there should be a minimum gap of 7 days before retaking the exam.
The Digital Marketing course comprises 5 modules – SEO, SEM, SMM, Analytics and ORM. You will also get practical knowledge and hands-on experience through exhaustive practice simulations that will help you thorough the program from basic to intermediate level.
As soon you pay for the course, you will be provided with a login and password to access the EDUNXT.MANIPALPROLEARN.COM (Learning Management System). You can find all the information and study material related to your course on the EDUNXT.MANIPALPROLEARN.COM. You can access this platform 24x7, download PDF files of study material and chat with faculty to resolve your queries.
Upon successful completion of the program, you will be able to identify digital marketing strategies, implement digital marketing campaigns under stringent budgets and learn the techniques to improve page rankings on search & set up and manage social media page accounts, among others.
You need not be any expert to pursue this certification. Basic computer knowledge along with proficiency in surfing internet will be helpful in pursuing our Digital Management Certification program.
You will have 3 months of access to the course material.
These webinars are conducted from the next month of your enrolment. They are live, wherein you will be able to interact with the faculty.
Each webinar session will be of 1½ hours to 2 hours. Webinars are generally conducted during alternate weekends and the date and timing of the same is shared 2-3 days in advance, via e-mail. Webinars will be conducted by CISCO WebEx.
Not at all. Webinars are conducted online and can be accessed from anywhere.
In case you are unable to attend the live webinar, you can access the recorded version of the webinar on EDUNXT.MANIPALPROLEARN.COM (Learning Management System).
If you have missed the webinar and needs to your doubts cleared, you can chat with the faculty on the EDUNXT.MANIPALPROLEARN.COM (Learning Management System).
Yes, of course. You can watch all the recorded version of all the webinars, how many ever times you want.
The Digital Marketing certificate offered by Manipal ProLearn on the successful completion of the course and is recognised in the industry.
You can download the e-certificate as soon as you complete your assessment. No hard copy certificates will be provided.
Oh yes, we provide 100% job placement assistance. You just need to update your profile on the link which we will share with you once you pass the exam. We conduct job drives in many cities across the country and you will have to attend the interview. While we do forward the resumes of our qualified learners, we do not guarantee job placements.
You can pay through your debit card or net banking in one shot. You can also pay by Credit Card of all leading banks. EMI Option can be availed when using credit card (interest will have to be borne by you).
After this course, you can further upskill yourself by taking up Advanced Digital Marketing course or enrolling in our flagship Digital Marketing Professional Program in association with Google.
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